The Barketing Brief

No-fluff marketing for pet pros who mean business

75 Million Pets Aren't Getting Vet Care. Your Clients' Pets Are Part of That Number.

75 Million Pets Aren't Getting Vet Care. Your Clients' Pets Are Part of That Number.

75 Million Pets Aren't Getting Vet Care. Your Clients' Pets Are Part of That Number.Beth Lambert
Published on: 04/15/2026

A recent article in Today's Veterinary Business has quantified what pet professionals have known for years: the veterinary care system is failing a huge chunk of the pet-owning public — not because people don't care, but because care has become genuinely unaffordable and unreachable for millions of families.

Pet Care MarketingPet HealthPet WellnessdogsVeterinarian
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The New York Times Just Wrote About Your Clients. Did You See It?

The New York Times Just Wrote About Your Clients. Did You See It?

Beth Lambert
Published on: 03/14/2026

Did you see that the New York Times recently did a deep dive into the booming pet grooming and wellness industry? Pet owners are treating their dogs like family members and extending their own health and wellness values to them.

Grooming, Premium Pet Servicesluxury pet
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